:-By Marketing Times
Well the IIM's have taken a shocker of a decision by cancelling the Marketing degrees of people with CA background.....
The decision came as such a shocker that the sensex plumated by 2000 points.........
Our feild correspondent had a word with IIM spokes person Mr. Batul Agrawal as to why such a drastic step was taken.... below are some excerpts from the conversation
MTC(Marketing Times Correspondent) :Mr Batul why such a decision is being taken ???
B.A: Well we have been observing for quite sometime now that most of the our marketing alumni having CA background takeup top positions in coporates..... and then all they do is cut cost...... any new marketing initiative is a cost to them, ........ like marketing becomes more of a burden to the organisation.... hence such a drastic step was taken..
MTC: can you tell some organisations where such things have happened ????
B.A: well its happening almost everywere for e.g the txtile major is known for cost cutting, they recruited a IIM grad Mr. M.B Kumar, he is VP sales... in 3 years what he did was bringing down cost, nothing related to marketing was done by him... and all the initiative that were brought to his desk, he declined it saying we dont have any budgets or... it is too much of a cost.........Things like CRM, Advertising are suffereing..under him, we also came to know that his boss Mr. ADP was very much impressed with him, but we have got him transfered to other dept. and we are trying to get a new boss for Mr. Kumar. Its all being done to save Marketing, Marketing in this organisation has become a mere accounts dept who just passes bills, and co-ordinate with Sales a/c for credit & debit notes.
MTC: Well as times are tough he might have been right ???
B.A: Marketing has always been tough, & its only in the toughest of times that out of the box marketing startegies are made and implemented....u have to throw-in money to make money, cutting costs only kills the whole marketing agenda and this has also brought the institute a bad name..
MTC: Bad name to IIM's how would that be???
B.A: well his co-workers who were not from our institutes started giving us bad names they use to taunt " IIM walo ne is company ki Maa Ch@# di " and like " IIM wale market nahi jaate unhe pata hi nahi kya chahiye market mein" and "IIM wale sirf cost cutting kar rahe hain" things like that. It is giving a bad example to our students whose core subject is marketing.
MTC: You mean to say that these people are using more of their CA skills then their Marketing Skills??
B.A Yes thats exactly what i am trying to say they take good jobs bcos of our marketing degree , they get best of the salaries bcos of our degree, they get instant recognition becasue of us and in the end. what do they give back to the institute, they appreciate other companies marketing activites but they themselves dont do anything, they become cost conscious... and fuck up the system. things like this give a bad name to our institute.... This will not be tolerated at any cost.
MTC: so what d u propose ????
B.A: well from now on we will be keeping a strict vigil on these guys, and there would be tri-annual feedback which would be taken from there sub-ordinates and their fates would be decided.... i mean if they only want to cut cost.... they can do that while they are CA's,... they dont need our institute degrees for that....
I have also started "Marketing Bachao Andolan" a community on Orkut and Facebook wherein we are urgin people to come forward and tell us the names of such people who are doin these things. we have had an overwhelming response and have got more than 3000 names. we will be working on them.
MTC: Well is this some sort of a campaign to save marketing ??
BA: YES its a REVOLUTION in the making!!!!!!!
MTC: On a personal note if u had your own organization what would u have done to prevent such a thing??
BA: Well i would have got the following graffiti outside my marketing dept: "DOGS ALLOWED CA's NOT" CA's Get the FUCK outta here" or " If Marketing is a cost they you are DEAD Meat" etc...
Well this shows that the IIMS really are taking up drastic measure to save marketing. this is just a start or as Mr. Agrawal said a start of revolution..........
The above blog is just for pure entertainment purpose and has nothing to do with real people or actual organization.
